15 Hottest Items to Sell on Etsy (You’ll Wish You Started Sooner!)

If you’ve ever dreamed of turning your hobby into a thriving business, Etsy is the perfect place to start.
These hottest items to sell on Etsy make serious money while doing what you love. Whether you’re a crafty DIYer, a digital designer, or a vintage treasure hunter, there’s a market for your creations.
But with millions of sellers on the platform, how do you choose what to sell?
The key is finding profitable products (in this article!) that align with your skills and passion. You need all three to build a lasting income source.
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Pro Tip: As you read through this list, write down which products go well with what you’re good at and what you love doing.
Top Hottest Selling Things On Etsy
1. Personalized Jewelry
People love personalized items, especially jewelry, which often comes with premium price tags. This makes it an excellent opportunity to turn your passion into profit.
Popular pieces include:
- Name jewelry
- Charm bracelets
- Birthstone and birth flower jewelry
- Polymer clay earrings
- Resin pendants
Some of the materials needed, such as beads, wires, and charms, are very affordable. This allows for a strong profit margin.
The more creatively unique, the better. In fact, one successful Etsy shop made the best-selling list by turning children’s drawings into custom necklaces.
Etsy Top Search: Personalized Necklaces, Zodiac Gifts
2. Handcrafted Home Fragrance Products
Home fragrance products like candles are easy for beginners to make and sell online. And, they’re in high demand.
The global home fragrance market is projected to grow from USD 24.73 billion in 2024 to USD 38.41 billion by 2032, making this a lucrative opportunity. (source)
Plus, startup costs are relatively low.
Other popular handmade scents include:
- Wax melts
- Reed diffusers
- Essential oil room sprays
- Incense
Money-Making Tip: Personalize your candles for holidays or special occasions to make them even more appealing.
3. Customized Home Decor
Many consumers are looking for distinctive pieces to make their living spaces look bright and trendy. Etsy is a great place to find this!
- Throw pillows
- Custom signs for doors and walls
- Blankets and quilts
- Doormats
Money-Making Tip: Utilize materials from repurposed wood, textiles, and other items to keep costs low.
Related: Business Vision Board Ideas
4. Planners and Journals
Consumers turn to Etsy to find:
- physical or digital planners
- bullet journals
- gratitude journals
- and budget trackers
These make excellent gifts while making the buyer feel organized and productive.
5. Handmade Wall Art
The global wall art market is projected to reach an impressive $63.61 billion this year.
Whether you’re selling digital art, posters, framed prints, acrylics, or textured canvases, wall art remains a proven bestseller for online sellers.
Etsy top search: Custom Portraits
6. Customized T-Shirts
Custom t-shirts featuring fun or inspirational sayings remain a popular wardrobe stable.
To capitalize on this trend, create your own unique t-shirt designs. Ensure that your designs are original and avoid copyright infringement.
You can also make hats, sweatshirts, or baby onesies with funny, trendy designs.
Related: Top Jobs For Teens To Earn Money
7. Unique Personalized Gifts
Offer custom gifts inspired by these top-selling Etsy items:
- Wine cork holders
- Name puzzles
- Keyrings
- Custom name signs
- Engraved cutting boards
- Wood coasters
- Monogrammed towels or blankets
- Custom photo frames
- Tote bags
These all make great gifts for birthdays, weddings, and holidays.
8. Repurposed Vintage Items & Upcycling
Transform old items, furniture, and clothing into new one-of-a-kind pieces.
- Turn vintage window frames into wall art
- Convert an old ladder into a unique bookshelf
- Turn antique doors into headboards
- Turn vintage jeans into handbags
- Convert vintage kitchenware into plant pots and decor
- Purchase furniture and paint or refinish
You want to find original items that are at least 20 years old, attracting buyers who love nostalgic or one-of-a-kind finds.
Etsy Top Search: Vintage Lover Gifts
Related: Steps To Start A Side Hustle Now
9. Digital Products
Produce printables and sell them online. Make anything from kids’ activity sheets to inspirational posters to planners.
Digital products require no physical shipping and can be sold at any time. This makes them a low-cost DIY product with high-profit margins. You can even offer customized options for an extra fee, allowing customers to personalize their prints.
Buyers get instant access, making this a great passive income source.
10. Mugs and Drinkware
Offer custom coffee mugs, tumblers, and glassware with witty sayings, personalized names, or unique artistic designs.
Etsy Top Search: Foodie Gifts
11. Create DIY Kits As Items to Sell on Etsy
DIY kits are highly popular for their hands-on, creative experience. Beads, fabric, embroidery kits, knitting patterns, and DIY candle or soap-making kits cater to crafters and hobbyists.
Related: 10 Top Hobbies That Make Money
12. Stationery And Paper Goods
Design and sell custom cards, wedding invitations, journals, gift tags, and planners with unique designs.
13. Bath And Beauty Products
Pampering never goes out of style. Think…
- luxurious bath bombs
- handmade soaps
- sugar scrubs
- body lotions
- lip balms
- bath salts
- and even beard care products
14. Wedding Supplies and Decor
The United States wedding industry was estimated to be worth about $70.5 billion as of 2022 (source). And consumers are looking to make this once in a lifetime experience unique.
Offer custom wedding signs, cake toppers, invitations, bachelorette party favors, and unique table decor.
15. Baby & Kids Items To Sell on Etsy
Gifts for babies and kids never go out of style. Handmade baby blankets, milestone signs, wooden toys, and personalized baby clothes make great gifts for new parents.
16. Pet Accessories
Pet owners love their pets! Make and sell custom:
- pet beds
- collars
- personalized tags
- embroidered items
- toys
Handmade pet collars, personalized dog tags, custom pet portraits, and cozy pet beds appeal to animal lovers.
17. Stickers and Decals
My daughter LOVES stickers on her waterbottle. And she’s not alone!
Offer custom-designed stickers for laptops, water bottles, planners, and scrapbooking. Vinyl decals for cars, walls, or businesses are also in demand.
5 Top Tips To Start Selling on Etsy
Identify Your Niche
Go back to the list you made of best selling products that align with your skills and passions. Of this list, research to find out if your niche has a good profit margin.
Research Trends
Explore Etsy and look at the top search bar. Etsy often shows popular searches, so you can get an idea of what people are looking for on the platform.
Create a Unique Selling Proposition (USP)
Develop a unique aspect of your products that sets them apart from competitors. This could be customization, unique design elements, or high-quality materials.
Price Strategically
Set pricing that covers your costs and reflects the value of your work. Consider factors like materials, labor, and what other people are selling similar products at on Etsy.
Set Up an Online Presence
Set up your Etsy store and start listing!
You can also utilize social media to promote your products and engage with potential customers.
Identify and learn more about the key steps for starting your home business.
What’s Next?
If you aren’t ready to start a new business, BUT you are ready to earn more income, read how to make $500 fast.